Full apartment renovation
Targeted advertising brought 30+ renovation leads
Key project metrics
Who the client is
The company provides full apartment renovation services. It operates in a market with high competition and a need for a steady flow of quality leads.
What the client needed
Attract the maximum number of clients for full apartment renovation services at the lowest cost per click. Build a targeted Meta Ads campaign that generates quality requests.
What we did
Setting up the targeting
We launched a campaign on Facebook and Instagram focused on the target audience of people looking for renovation services.
Testing the creatives
We used before/after interior photos and design project visualizations in feed and stories formats.
Optimizing the language version
We ran the campaign in Ukrainian and Russian to reach a wider audience.
Optimizing the CTA
The most effective call to action turned out to be “Leave a request for a full renovation,” which produced 687 clicks and 30+ requests.
Scaling the winning combinations
Based on the tests we identified the best-performing approach and scaled it within the budget.
Results achieved
What it gave the client
Smart targeting, creative tests and analytics delivered a steady flow of leads at a good cost per click. Even in a competitive niche the result depends on strategy and analysis, not only on budget.
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