ROAS X23.67 for industrial flooring
A 23.67x ROAS for industrial flooring through Facebook and Instagram
Key project metrics
Who the client is
Centerpol is a Ukrainian company that produces flooring for large industrial facilities. The service costs 20–300 thousand dollars. It had previously relied on referrals, with no experience in online advertising.
What the client needed
Expand the business through paid advertising and learn to work with a flow of clients. Launch campaigns where competition is absent or minimal.
What we did
Marketing audit and competitive intelligence
We called 121 companies across Ukraine and found that almost nobody advertises online. All the potential clients are on Facebook and Instagram, but the market isn’t saturated with advertising.
Developing the media plan and strategy
We created briefs to understand the target audience. We developed a comprehensive marketing strategy for Facebook, Instagram and Google based on the Customer Journey Map.
Setting up and launching the campaigns
We launched ad campaigns on three platforms, optimizing the budget, bids, keywords, audiences and conversion tracking.
Optimizing creatives and landing pages
We developed engaging copy and visuals. We ran A/B tests to increase conversions on the landing pages.
Remarketing and automation
We set up standard and dynamic remarketing. We created and automated marketing funnels for continuous results tracking.
Results achieved
What it gave the client
By choosing Facebook and Instagram instead of the competitive Google Ads, we opened up an unsaturated niche in the market. The results exceeded expectations by orders of magnitude and gave the company a reliable channel for attracting high-value B2B clients in industrial construction.
Screenshots and creatives
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