194 enrollments for a private kindergarten via Google Ads
194 enrollments in a private kindergarten via Google Ads
Key project metrics
Who the client is
A private kindergarten that needed to increase its volume of quality enrollments. The client works with children of different age groups and has a clear operating format and its own approach to development.
What the client needed
Increase kindergarten enrollments through quality paid traffic, without spending budget on non-target inquiries from people looking for state kindergartens or free options.
What we did
Search campaigns launched
We created two campaigns: a commercial one on high-purchase-intent queries (private kindergarten, kindergarten by district) and a branded one to capture warm demand from the audience that already knows the brand.
Semantics worked through
We collected and clustered keywords and added negative keywords to cut off non-target queries about state kindergartens and free education.
Personalized ads
We wrote headlines and descriptions emphasizing the location, operating format, children’s ages and the kindergarten’s values, to attract well-prepared parents.
Regular optimization
We optimized bids, keywords and ads; ineffective elements were promptly switched off to raise traffic quality.
A local focus
We bet on local search queries to reduce competition and direct the budget more effectively.
Results achieved
What it gave the client
The target audience of parents was engaged during the peak enrollment period, which allowed more flexible planning of group capacity. Branded queries grew steadily — parents increasingly searched for the kindergarten by name, which points to successful positioning and traffic quality.
Screenshots and creatives
Get a free analysis of your business
We’ll show what results are possible in your niche and what the first steps should be.