Posthuman Lab – launching a startup and turning it into a brand from scratch
From an idea to a brand with investment in 6 months
Key project metrics
Who the client is
Posthuman Lab is a fashion and accessories brand with a posthumanist aesthetic. When the project began the company was at a very early stage: there was an idea, a visual concept and 3D visualizations, but no sales history, no validated business model and no stable marketing channels.
What the client needed
Prepare the brand for entering the US market, build a scalable business and marketing model, launch paid Meta Ads and Google Ads channels, get the first confirmed sales and create a basis for attracting investment.
What we did
Strategy and positioning
We formed the brand positioning, defined the target audience in the USA, built the TOF/MOF/BOF logic and prepared the foundation for an investor-ready growth logic.
Google Ads launch
We set up Merchant Center, launched Shopping campaigns, worked deeply through the search queries (hundreds of negative keywords), and set up a Search campaign with micro-conversions and GA4.
Meta Ads campaigns
We prepared a TOF/MOF/BOF campaign structure, launched advertising in the USA, tested different audiences and placements, and prepared a brief for new creatives.
Analytics and optimization
We connected GA4 and GTM, analyzed user behavior, identified critically slow page loading and provided specific optimization recommendations.
Traffic quality control
We cut the share of non-target traffic several times over, tested Performance Max and dropped it as ineffective at the start.
Results achieved
What it gave the client
LeadPrice took Posthuman Lab from an idea to a working business with investment appeal. The right strategy, traffic control and a focus on business logic made it possible to generate real sales even with limited resources on a new site with no history.
Screenshots and creatives
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