ROAS X2.34 for a kitchen furniture manufacturer
Scaling a furniture business through paid social media advertising
Key project metrics
Who the client is
Woodmax is a manufacturer and retailer of cabinet furniture and kitchens in the Kyiv region. The company was looking to scale its business and launch paid social media advertising.
What the client needed
Scale the business through paid social media advertising. Test different ad delivery methods to maximize results.
What we did
Marketing audit
We ran an audit to determine the further strategy and analyzed competitors.
Strategy development
We defined the target audience, formed a unique selling proposition and developed a comprehensive paid media buying solution for Instagram and Facebook.
Creating the ads
We created about 10 ads with engaging copy and visuals.
A/B testing
We ran a series of tests to find the most effective ad combinations.
Campaign management
We set up and managed the ad campaigns through Facebook Ads Manager, optimizing the budget and metrics.
Automation and remarketing
We updated the Customer Journey Map, created marketing funnels, and set up standard and dynamic remarketing.
Results achieved
What it gave the client
The scaling strategy gave the client noticeable results: in a short time it received 215 quality leads at a controlled cost. The client got a proven scheme for further business scaling.
Screenshots and creatives
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