1,755 bookings at $16.53 each for a dental clinic
1,755 bookings for a Kyiv dental clinic at $16.53 each
Key project metrics
Who the client is
A dental clinic in Kyiv expanding its flow of clients. It specializes in a range of services from cavity treatment to implants and dental restoration.
What the client needed
Increase the volume of bookings and ensure a steady flow of clients. The target: $17 per booking.
What we did
Strategy developed
We split the budget between the upper and middle funnel (ToF and MoF) and between individual procedures. We wrote and agreed the offers, discounts and promotions.
Competitor analysis
We studied competitors’ popular services, prices, USPs and ad creatives.
Creatives developed
We created statics, dynamic layouts, talking-head videos and UGC content. Dynamic “before/after” layouts and UGC content worked best.
Chat optimization
We changed the audiences and scripts and refined the offers. Chat-to-booking conversion rose from 16.43% to 23.76%.
Launching a quiz
We advertised the expensive services (veneers, implants) through a quiz. We reached a conversion of up to 31.85%. We used retargeting on users who had engaged.
Scaling
We scaled the most effective campaigns and switched off the ineffective ones.
Results achieved
What it gave the client
A combination of dynamic creatives, retargeting and smart budget distribution achieved the target cost per booking and built a steady flow of clients. This strategy opens up opportunities to grow long-term client value (LTV) through repeat visits and the choice of pricier services.
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