Case ·Google Ads · Medicine
Beladent: 5,352 inquiries for a dental clinic and medical center in 4.5 months
A dental clinic and medical center in Bila Tserkva. We built clean analytics, fixed the tracking and scaled Google Ads in two areas at once.
📍 Bila Tserkva
Beladent — dentistry + medical center
★ 5,352 leads · CPL 39.4 UAH
Category:MedicinePeriod:Mar–Aug 2026Channel:Google AdsSpecialist:Yehor
Key metrics · ~4.5 months
What the system delivered
5 352
Leads
742 forms + 4,610 calls
39,4 ₴
CPL
average cost per lead
~211k ₴
Budget
over the whole period, excl. VAT
19,82%
CR
site conversion rate
160%+
ROAS
lower bound (some conversions not counted)
167 ₴
CPL medical center
cost per referral client
Client
Who they are and what they sell
Beladent is a private clinic in Bila Tserkva developing two areas at the same time: dentistry and a medical center (ENT, gynecology and other specialties). The owner’s task was a steady flow of inquiries to both areas with predictable unit economics.
Challenge
Scale two areas in parallel
The client came for scaling: increase the number of calls and forms for both the dental clinic and the medical center at once. A predictable flow of leads was needed that could grow with the budget — without “noisy” data and guesswork.
Audit
The problems we found at the start
- Call tracking wasn’t working on every page of the site — some calls weren’t recorded, and the client couldn’t see the real picture of inquiries.
- No conversion structure: all actions were counted together, with no split into primary and secondary. The Google Ads algorithms were optimizing on “dirty” data.
- As a result it was impossible either to evaluate the result correctly or to forecast it.
What we did
The steps that delivered the result
- We set up full conversion tracking: form submissions, calls via call tracking, and calls from the callback button (GetCall).
- We structured the conversions: split into primary (for optimization) and secondary (for observation).
- We simplified the lead form — only 2 fields left: name and phone number.
- We improved the landing pages by area, in particular ENT and gynecology.
- We built the account structure: Performance Max + search campaigns by area.
- We launched a branded campaign — it performed well.
- Regular optimization: search query clean-up, negative keywords, gradual addition of the clinic’s new areas.
- We added video to the ads and gradually scaled the budgets.
Screenshots
What we see in the account and on the landing page
Result
What the client got in ~4.5 months
- 5,352 inquiries (calls + forms) — a steady flow to two areas.
- A cost per lead of 39.4 UAH at an average CPC of 9.59 UAH.
- A site CR of 19.82%.
- A ROAS of at least 160% (the lower bound: some conversions weren’t counted because of tracking broken on the client’s side).
- A cost per referral client for the medical center of 167 UAH.
- The client got clean, predictable analytics and a system that can be scaled by simply increasing the budget.
Want the same?
Package: Google Ads + analytics + landing page work
We’ll build clean analytics, fix the tracking and launch campaigns that really scale.