ROAS X1.75 for an English language school
ROAS X1.75 for an English language school through targeted advertising
Key project metrics
Who the client is
L.L.L. English is an English language school that already had a social media presence and was looking for ways to attract new students to its groups.
What the client needed
Attract new clients for the English school and fill a new student group for the teachers. The task had to be solved on a limited budget and tight deadlines.
What we did
Audit and analysis
We ran a marketing audit to set the direction and analyzed competitors.
Channel strategy
We developed a comprehensive strategy for Instagram and Facebook, building on the existing successes on those platforms.
Ad setup
We set up and managed campaigns in Facebook Ads Manager with the right budget distribution, audiences and creatives.
Content and visuals
We developed engaging copy and visuals for the ads.
Funnel and automation
We created and automated the marketing funnels and updated the Customer Journey Map.
Remarketing and optimization
We set up remarketing campaigns (standard and dynamic) and optimized the budget and conversions.
Results achieved
What it gave the client
Thanks to a comprehensive marketing approach and constant campaign optimization, the school gained a steady flow of quality leads at a minimal cost, which allowed it to fill its groups with new students.
Screenshots and creatives
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