24,500,000 UAH in sales via Google Ads for a cosmetics store
24.5M UAH in sales via Google Ads in a year
Key project metrics
Who the client is
A multi-brand online cosmetics store on the Ukrainian market. The client was focused on steadily growing sales through search advertising.
What the client needed
Increase sales volume and optimize the Google Ads budget. Lower the cost of client acquisition while scaling.
What we did
Segmentation by category
We split the campaigns by cosmetics brand and category to optimize the budget more precisely for each product group.
User remarketing
We launched win-back campaigns for people who had visited the site but hadn’t completed a purchase.
Seasonal and promo ads
We created ads emphasizing seasonality, current promotions and the brands in highest demand.
Negative keyword clean-up
We constantly analyzed search queries and added negative keywords to cut spend on irrelevant traffic.
Bid automation
We introduced strategic use of “Maximize conversions” to optimize bids in real time.
Results achieved
What it gave the client
Smart campaign segmentation, remarketing and constant optimization turned Google Ads into the store’s main sales driver. In a year the system brought the client over 24.5M UAH in revenue on a spend of just 1.28M UAH.
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