400+ inquiries a month for the Yeremchuk Dental clinic
400+ requests every month for a dental network via Google Ads
Key project metrics
Who the client is
Yeremchuk Dental is a network of dental clinics with branches in different Ukrainian cities. The clinic offers a wide range of services: implants, pediatric dentistry, microscope-assisted treatment, whitening and other specialized areas.
What the client needed
Increase the flow of requests and the number of qualified patients through Google Ads at a controlled cost per lead. The main emphasis was on promoting implants and family/pediatric dentistry. It was important to set up a system for scaling without losing traffic quality.
What we did
Analytics setup
A full check and configuration of GA4, correct conversion passing into Google Ads, separation of primary and secondary events, and performance analysis for each branch separately.
Ad campaign segmentation
We developed separate search campaigns for each area (implants, pediatric dentistry, treatment, whitening) with their own ads and target keywords. Additional segmentation by city for branch-level control.
Launching Performance Max
We connected Performance Max campaigns with separate landing pages and creatives for each area to scale and capture additional demand.
Landing page optimization
Improving the landing page structure, optimizing load speed, clearly formulating the USP, and splitting pages by individual service to raise conversion without increasing the budget.
Gradual scaling
Expanding the budget based on actual data: analysis of search queries, conversion costs, user behavior and results for each branch.
Results achieved
What it gave the client
A comprehensive approach — combining correct analytics, structured ad campaigns and landing page optimization — delivered a steady flow of 400+ requests a month at a controlled cost per lead of 400 UAH. The project continues to scale while preserving traffic quality.
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