ROAS X12.66 for a wooden house and sauna construction company
A 12,660% ROAS for a wooden house construction company
Key project metrics
Who the client is
ECOBUD is a Ukrainian company with 16+ years of real estate experience. It specializes in building wooden houses and saunas across Ukraine. The average service ticket: from $5,000 to $100,000.
What the client needed
Build a steady flow of leads and optimize the sales funnel for a long client cycle. Retargeting had to be managed effectively at the different decision stages.
What we did
Marketing audit
We ran an audit to determine the optimal strategy and analyzed competitors.
Retargeting strategy
We built a three-level retargeting funnel at 2, 5 and 12 months with different offers for each stage.
Paid media campaigns
We set up and managed ad campaigns in Google Ads, Facebook and Instagram, optimizing budget and bids.
Conversion optimization
We A/B tested the landing pages and developed engaging copy and visuals.
Funnel automation
We created and automated the marketing funnels, and set up standard and dynamic remarketing.
Analytics and scaling
We introduced detailed reporting and continuous optimization of costs and conversion metrics.
Results achieved
What it gave the client
We achieved an extremely high return on advertising and effectively managed the long sales cycle. The result demonstrated successful business scaling and funnel optimization for real estate.
Screenshots and creatives
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