Yeremchuk Dental
A steady flow of quality leads for a dental clinic
Key project metrics
Who the client is
Yeremchuk Dental is a network of dental clinics in Chernivtsi and Ivano-Frankivsk. The Chernivtsi clinic had a weaker flow of leads because of a less convenient location compared with the Ivano-Frankivsk branch.
What the client needed
Get 150 qualified leads with a high purchase conversion at a KPI of up to $9 per lead. The main focus was developing the Chernivtsi clinic and raising request quality, since the previous agency had used lead forms that generated a lot of junk leads.
What we did
Audit and a new approach
We ran a full audit of the previous campaigns and abandoned lead forms entirely. We moved to campaigns with a message conversion objective, which allowed us to communicate directly in chat and filter out non-target inquiries.
A localized strategy for two cities
We developed separate creatives, copy and offers for Chernivtsi and Ivano-Frankivsk with the local audience in mind. For Chernivtsi we emphasized the doctors, the service and the results, and tested more variants.
Testing formats and hypotheses
We tested video, static images, before/after, doctors on camera, promotions, quizzes and traffic campaigns. We ran audience hypotheses: broad, by radius, LAL, Ukrainians abroad, retargeting and Lookalike.
Daily optimization and scaling
Every day we analyzed the KPIs: cost per lead, inquiry quality, conversion to booking. We promptly switched off ineffective formats and changed creatives, audiences and geo. We replaced whole approaches if they didn’t deliver.
Syncing with the team and sales
We worked regularly with the SMM team and the sales department to adjust the messaging in chats and build the advertising around real sales and bookings.
Expanding the acquisition channels
We connected Messenger as an additional inquiry channel, launched retargeting emphasizing installment payments, and tested new geographic points and new creative ideas.
Results achieved
What it gave the client
Thanks to systematic optimization, abandoning ineffective formats and a focus on lead quality, we established a steady flow of qualified requests in two cities at a cost per lead below the KPI. The clinic got quality leads with a high conversion into appointment bookings.
Screenshots and creatives
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