A 30-day fitness marathon with a 20% discount offer
A fitness marathon: from YouTube to profit in 30 days
Key project metrics
Who the client is
A sports brand that had previously used Meta ads and bloggers. It wanted to scale, reach a bigger audience and raise awareness. It sold directly, but needed its strategy adapted for new channels.
What the client needed
Reach a cost per conversion of $1.5 at 2,000 conversions. Expand presence beyond Meta and bloggers. Adapt the sales funnel for YouTube advertising.
What we did
Brief analysis and strategy
We worked through the target audience, set a planned return of 276% and formed a comprehensive promotion strategy.
Funnel adaptation
We built a separate landing page with a 20% discount offer. We replaced the direct sale with a request form for the YouTube environment.
A structured launch
We launched 3 campaigns with 3 ad groups and 3 videos in each. We started with a minimal daily budget.
Lead quality optimization
We identified non-target leads and re-tuned the targeting toward a higher price but better-quality conversions with a higher return.
Scaling YouTube
Based on the first month’s results we adapted the funnel to the platform, defined the key metrics and increased the budget.
Results achieved
What it gave the client
The adapted funnel and the right YouTube strategy delivered a return 28% above plan. The client gained a high LTV and the prospect of further scaling beyond Meta.
Screenshots and creatives
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