Oazis Okon
PVC windows: leads at $2.15 instead of $5 through a quiz
Key project metrics
Who the client is
A Kyiv company that installs PVC windows. It operates in Kyiv and the Kyiv region. It needed quality targeted leads for its service.
What the client needed
Get targeted leads for window installation in Kyiv and the Kyiv region at a cost per lead of no more than $5. Launch an effective ad campaign on a limited budget.
What we did
Analysis and strategy
We analyzed competitors by geography, developed the project launch strategy and defined the client’s positioning.
Creatives and copywriting
We developed the USP and offer, and prepared the creatives and copy for the ads.
A quiz landing page
We created an interactive quiz as the landing page, which showed better results on lead cost and quality than a regular form.
Launch and optimization
We launched the campaign with traffic to the website, a lead form and the quiz. Based on the results we integrated the quiz into the client’s main website.
Website recommendations
We gave the client recommendations on modernizing its main website to raise conversion.
Results achieved
What it gave the client
Thanks to the interactive quiz we reached a cost per lead of $2.15, well below the desired KPI of $5. Combining the quiz with the main website gave the best results on the quality and cost of the leads attracted.
Screenshots and creatives
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