Nitrogen fertilizer sales (NDA)
320 tons of nitrogen fertilizer sold in 3 months
Key project metrics
Who the client is
The company operates in the nitrogen fertilizer sales niche across Ukraine. Its core business is distributing fertilizer through online channels.
What the client needed
Sell nitrogen fertilizer through the website within 2.5 months. The task included generating quality leads and optimizing customer acquisition costs.
What we did
A launch strategy developed
We defined the approach to promoting the project and set the success metrics.
Creatives prepared
We created static and motion versions of the ad materials for testing.
Testing audiences and formats
We tested the maximum number of target audiences and creative formats.
Optimization and scaling
We optimized the ad campaigns and scaled the successful variants.
Results achieved
What it gave the client
The most effective tool turned out to be the product catalog, which gave the lowest CPM and, as a result, a lower CPC and cost per sale. The best results came from audiences aged 28-54 in the agronomy and agricultural machinery segments. With more time, the cost per request could have been cut by a further 15-20%.
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