Irrigation equipment and agricultural tool sales (NDA)
1,701 orders at $3.91 per sale
Key project metrics
Who the client is
A manufacturer and seller of irrigation equipment and agricultural tools on the Ukrainian market. Focused on owners of small and medium farms, it offers equipment for automating agricultural processes.
What the client needed
Increase sales through the website, focusing on the audience of small and medium farmers. The target: a cost per sale of $5 or less.
What we did
Strategy and analysis
We developed a comprehensive strategy focused on sales seasonality, especially the run-up to the planting season. We analyzed competitors: popular products, prices, USPs and advertising strategies.
Product feed and creatives
We integrated an automatic product feed into Facebook Ads. We developed creatives: static images, product video reviews and demonstrations of the equipment at work (examples of water savings through drip irrigation).
Testing and targeting
We tested different audiences and ad formats. We set up retargeting for users who viewed products or added them to the cart but didn’t complete the purchase.
Optimization and scaling
The most effective campaigns were scaled, the unprofitable ones switched off. Constant optimization of format, audiences and budgets to hit the targets.
Results achieved
What it gave the client
An optimized ad strategy focused on video demonstrations and target audiences delivered a stable cost per order of $3.91 and a ROAS of 5.26. The client gained a competitive edge through a precise understanding of seasonality and the needs of the farming audience.
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