2,354 orders at $5.31 each – ROAS 3.14. Niche: seeds, flowers and fertilizer sales.
2,354 orders in the seeds and flowers niche in 9 months
Key project metrics
Who the client is
A producer and seller of seeds, flowers and fertilizer on the Ukrainian market. The company sold its goods through its own website and direct messages.
What the client needed
Increase sales of seeds, flowers and fertilizer through online channels (the website and direct messages). The target: $7 per sale.
What we did
Launch strategy
We developed a comprehensive strategy for the project, defining the channels and approaches.
Creatives and formats
We prepared static layouts, video and motion graphics for testing different audiences.
Testing audiences
We tested every possible audience and creative format to identify the most effective combinations.
Campaign optimization
We optimized and scaled the ad campaigns based on the test data.
Communication consulting
We provided recommendations on handling direct-message conversations and filling the website with content.
Results achieved
What it gave the client
The project showed successful conversion with a ROAS of 3.14, beating expectations on cost per sale. The best results came from static creatives and UGC content on audiences aged 30-64 and retargeting of high-value visitors, and the website proved a more effective purchase channel than direct messages.
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