An online English school with a free-lesson funnel
A conversion funnel via YouTube and Meta for an online English school
Key project metrics
Who the client is
An online English school that attracts students through a landing page and trial lessons. The school wanted to scale its ad spend while maintaining efficiency.
What the client needed
Reach a cost per conversion of $3 with at least 600 conversions. The client was counting on a return of about 214%.
What we did
Analysis and media plan
Based on the brief we ran a detailed analysis and developed a media plan with a forecast return of 214%, which satisfied the client.
Audience segmentation
We identified the target audience’s pains, queries and key messages, and formed a launch strategy with a minimal daily budget.
Campaign structure
We launched 3 ad campaigns with 3 ad groups in each. For each group we created a video creative (one video per campaign).
Testing and optimization
We identified the best audiences and increased their budget, and switched off the ineffective ones. We kept testing new hypotheses on minimal budgets.
Lead quality
We analyzed lead quality and optimized the campaigns by that criterion to raise conversion to sale.
Results achieved
What it gave the client
The combination of detailed planning, audience segmentation and iterative testing delivered a 280% return in the very first month and beat the client’s return expectations by 31%.
Screenshots and creatives
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