361 orders worth $10,830 for an online sushi roll delivery service
361 orders for a sushi roll delivery service via Meta Ads
Key project metrics
Who the client is
An online sushi roll delivery service in Kyiv and Kharkiv. The company needed a steady flow of orders in two large cities, with a focus on local audiences and repeat purchases.
What the client needed
Get a steady flow of orders in two large cities (Kyiv and Kharkiv) by optimizing the advertising for local audiences and raising the frequency of repeat orders.
What we did
Developing the ad strategy
We analyzed the market, competitors’ landing pages and creatives. We developed the core launch hypotheses and created the creatives: static banners for local offers, cooking videos and UGC content about 60-minute delivery.
Testing creative formats
We tested the core hypotheses and identified the best-performing combinations of creative format, offer and audience. We found that UGC creatives emphasizing fast delivery showed the highest CTR (up to 2.4%).
Optimization and cutting the ineffective
We kept only the best-performing creatives, cutting those with a low CTR and high CPA. That maintained a high conversion level and gradually lowered CPA.
Launching retargeting
We activated retargeting for site visitors and those who had added items to the cart. We used personalized offers to win back the lost audience and lift conversion.
Offers for repeat orders
We added special offers for repeat orders, which increased the frequency of customer returns and raised the average LTV.
Scaling the campaigns
We expanded the ad campaigns to cold and warm audiences, taking the most effective combinations to the next level through systematic creative work.
Results achieved
What it gave the client
The project generated 361 orders worth $10,830 on $1,618.76 of spend. The results confirmed the effectiveness of working with local audiences and creatives adapted to each city’s specifics, with potential for further growth through greater automation and expanded UGC content.
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