Case ·Google Ads · LeadGen · Europe
DMV Renovation: 16 renovation leads in Antwerp — ~€100,000 in revenue from a €2,100 budget
Full-scope property renovation in Antwerp (Belgium). We launched Google Ads from scratch: analytics, PMax + search, site work — 7 of the 16 leads turned into contracts.
📍 Antwerp, Belgium
DMV Renovation — full-scope renovation
★ 7 contracts · ~€100,000 in revenue
Category:Construction / RenovationMarket:BelgiumChannel:Google AdsModel:LeadGen
Key metrics
What the first cycle delivered
16
MQL leads
qualified inquiries
€112,96
CPL
at an average ticket from €15,000
€2 091
Budget
advertising over the whole period
1 954
Clicks
on the link
€1,07
CPC
average cost per click
~€100k
Revenue
7 contracts from 16 leads
Client
Who they are and what they sell
DMV Renovation is a full-cycle company for high-value construction and renovation work in Antwerp: private houses, apartments, commercial premises and new builds. The average ticket is from €15,000.
Challenge
Build a LeadGen system for Europe
Build an ad structure for generating leads in Antwerp that works stably and can scale. The client had never run paid advertising before — a full launch cycle was needed.
The starting situation
What there was before us
- The client had never run advertising before — a full cycle was needed: analytics, market and competitor analysis, building the ad funnel.
- The site was technically underdeveloped for the LeadGen niche and had a weak conversion base for Europe.
- There was no correct conversion passing into Google Ads and no split of primary/secondary events.
What we did
The launch and scaling steps
- We set upGA4, correct conversion passing into Google Ads, and separated primary and secondary events.
- We analyzed competitors, collected the semantics and built a campaign structure designed for optimization.
- We developed a two-campaign strategy: search (hot traffic, MQL/SQL) + PMax (scaling and audience collection).
- PMax — narrow B2C targeting at people who have moved or are planning a renovation/rebuild.
- Search — segmented by area: house / apartment / bathroom / kitchen renovation, with separate ads for each category.
- We created custom audiences to find new potential clients.
- Site work: a selling landing page structure, speed, a clear USP, lead form refinements, call tracking, Clarity to track the lead’s path.
- After the first stable results — optimization of high-frequency queries and scaling.
Screenshots
The account and landing pages
Result
What the client got
- 16 MQL (qualified) leads over the whole period.
- 7 of the 16 leads moved to the renovation contract signing stage.
- Profit of around €100,000 on €2,100 of ad spend.
- A system that can be scaled by increasing the budget and adding new categories.
Want leads in Europe?
Package: Google Ads for LeadGen in the EU
We’ll build the analytics, strategy and campaigns for your market. European landing pages, PMax + search, landing page work.