2,724 orders at $3.84 each – ROAS 4.51. Niche: fertilizer and seed sales
2,724 fertilizer and seed sales with a ROAS of 4.51
Key project metrics
Who the client is
The client is a producer and seller of seeds, flowers and fertilizer on the Ukrainian market. The main sales channel is online through its own website.
What the client needed
Drive seed and fertilizer sales through advertising at a KPI of $5 per sale. We had to prove that this figure was achievable and profitable.
What we did
Development and analysis
We developed the project launch strategy and ran a detailed competitor analysis.
Data feed and catalog
We built a product feed and uploaded it to Facebook as a catalog for dynamic ads.
Creatives
We prepared static and video creatives and tested every format and variant.
Testing audiences
We tested broad audiences, LAL segments built from the buyer base, and interest-based audiences.
Optimization and scaling
We optimized the ad campaigns and scaled them based on the test results.
Retargeting
We launched retargeting campaigns for users who had viewed a product card but hadn’t bought.
Results achieved
What it gave the client
The product catalog proved the most effective format — it gave the lowest CPM and cost per sale. Broad audiences and LAL segments showed the best conversion, while product card retargeting became an additional purchase channel.
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