49 coaching session bookings in the USA at $24.57 each in 1 month
49 session bookings in one month in the USA
Key project metrics
Who the client is
A psychology and personal development coach from the USA (California). Provides one-on-one coaching sessions for adult women seeking professional and personal growth.
What the client needed
Increase the number of consultation session bookings and optimize the cost of client acquisition. The campaign had to be scaled beyond California and the most profitable audiences found.
What we did
Strategy development
We built a sales funnel (ToF, MoF, BoF) with an analysis of the target audiences and their direct interests. We studied competitors and their advertising approaches.
Creating the creatives
We developed banners and talking-head videos to capture the attention of the psychology and coaching audience.
A booking funnel
We built a messaging system with key questions and auto-replies to streamline the booking process.
Testing and expansion
We tested audiences and creatives, then expanded the geographic targeting from California to the whole country.
Campaign optimization
We analyzed the metrics in Ads Manager, scaled the most effective campaigns and switched off the unprofitable ones.
Results achieved
What it gave the client
In 1 month of work we brought in 49 scheduled sessions at $24.57 per booking. Expanding to the whole USA produced better results than targeting California alone, which allowed the campaign to be scaled profitably.
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