🔒 NDA · Case ·Google Ads · Legal services
Krislex: 204 leads for legal services from zero in 5 months
A law firm under NDA. We launched Google Ads from scratch: conversions, Ringostat, PMax + search by practice area. 174 of the 204 leads were calls.
📍 Kyiv / all of Ukraine
A law firm (NDA)
★ 204 leads · 174 calls
Category:Legal servicesPeriod:Apr–Sep 2026Channel:Google AdsModel:PMax + search
Key metrics · ~5 months
What the system delivered
204
Leads
30 forms + 174 calls (Ringostat)
1 007 ₴
CPL
market-adequate for the legal niche in Kyiv
205 360 ₴
Budget
over the whole period
~36 280
Clicks
on the link
5,66 ₴
CPC
low for a competitive niche
85%
Calls
174 of 204 leads — by phone
Client
Who they are and what they sell
A law firm (a client under NDA) with a broad portfolio of services: legal support for business, accounting, tax disputes, military lawyer, employee reservation, Diia.City, criminal and family cases. Geo: Kyiv + all of Ukraine for online consultations.
Challenge
Build paid traffic from zero
Increase the flow of inquiries (calls and requests) across the whole portfolio of practice areas at once. Launch paid advertising from scratch for the law firm and build analytics that show each practice area’s contribution.
Audit
What we found at the start
- No proper analytics: conversions weren’t set up, and there was no split into primary and secondary actions.
- Nocall tracking — no way to track calls, which are the main inquiry channel in the legal niche.
- A complex site that didn’t convert: solid walls of text, a weak structure for lead generation, no clear CTAs.
What we did
The launch steps and structure
- We set up a full conversion structure: generate_lead (form) as primary + form_start as secondary.
- We connected Ringostat (Ringostat_calls as a primary conversion) and Calls from ads for calls from the ads.
- We added secondary ones: phone_click, click_facebook, click_instagram — for a full picture of behavior.
- We launched Performance Max on the main service areas.
- We split the search campaign by practice area: accounting, tax lawyer, critical status/reservation, Diia.City, military lawyer.
- We gave structural recommendations for the site — the client rebuilt it completely (structure, CTAs, forms).
Screenshots
The account, conversions, Ringostat
Result
What the client got in ~5 months
- 204 leads (forms + calls).
- A CPL of 1,007 UAH — market-adequate for the legal niche in Kyiv.
- A CPC of 5.66 UAH — a low cost per click for a competitive niche.
- Analytics built from scratch: the client sees how many leads each practice area produces.
- The site was rebuilt per our recommendations — conversion rose.
- 174 of 204 leads were calls, confirming the call tracking was connected correctly.
A legal niche? Medical? A complex one?
Package: Google Ads + Ringostat + analytics from scratch
We’ll launch PMax + search by practice area, connect call tracking and build reporting that shows each area separately.