ROAS X14.58 for Uber and Bolt in Poland
ROAS X14.58 for an Uber and Bolt partner in Poland
Key project metrics
Who the client is
Alians Partner is an official Uber and Bolt partner operating in Poland and covering all the large cities. It specializes in recruiting new drivers for the biggest ride-hailing platforms.
What the client needed
Recruit new drivers from among immigrants from Russia and Ukraine through Facebook and Instagram, and scale the company’s business.
What we did
Marketing audit and analysis
We analyzed the market and competitors to determine the optimal approach.
Audience segmentation
We split the target audience into 3 segments by readiness to work in Poland and set up ads for each city.
Developing the strategy and creatives
We created a marketing strategy for Instagram and Facebook, singled out the key advantages and developed engaging copy and visuals.
Campaign management
We set up and managed the ad campaigns: budget, conversions, audiences, creative trackers.
Automation and remarketing
We updated the Customer Journey Map, created and automated the marketing funnels, and set up standard and dynamic remarketing.
Results optimization
We tracked conversions, ran analytics and optimized the budget for maximum profitability.
Results achieved
What it gave the client
The ad campaign delivered an extremely effective flow of new drivers and maximum budget profitability for the Uber and Bolt partner.
Screenshots and creatives
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