A $9.06 CPL for mortgage lead generation in Canada
A $9.06 CPL for lead generation for a mortgage broker in Canada
Key project metrics
Who the client is
Vinay is a certified mortgage broker in Calgary with awards as the best specialist in the region. His business provides mortgage training and consulting services. Because of the lockdown the company needed new lead generation channels.
What the client needed
Test new marketing channels (Google and Facebook) to assess the cost per lead without a large-scale ad campaign. The client wanted to quickly check the channels’ prospects before investing seriously.
What we did
Market and competitor analysis
We ran a marketing audit and a detailed competitor analysis to identify the most promising directions for growth.
A 3-channel strategy
We developed a comprehensive paid advertising solution covering Instagram, Facebook and Google.
Campaign setup
We launched and managed the campaigns, optimizing the budget, bidding strategy, keywords, audiences and tracking.
Landing page optimization
We ran A/B tests to raise page conversion and updated the Customer Journey Map.
Marketing funnels
We developed and automated the funnels, setting up remarketing and dynamic retargeting campaigns.
Creatives and copy
We developed engaging ad copy and visuals for the campaigns. As a bonus with the first contract, we created an animation of the logo character.
Results achieved
What it gave the client
The initial results were successful — we reached a low cost per lead in a short period. A relaunch of the campaigns is planned once the client prepares the business for scaling.
Screenshots and creatives
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