Construction and renovation in the premium segment
A systematic approach to client acquisition in premium construction
Key project metrics
Who the client is
A company specializing in construction and renovation services in the premium segment of the Ukrainian market. It needed to scale and attract a new client base through digital channels.
What the client needed
Increase brand awareness on Facebook and Instagram, attract new clients and expand the client base through targeted advertising.
What we did
Audit and analysis
We audited the Facebook and Instagram pages, analyzed the previous ad campaigns, and researched the target audience and competitors.
Strategy development
We developed a comprehensive brand promotion strategy based on the data collected.
Preparing the materials
We prepared the creatives for the ad campaigns.
Launch and optimization
We launched the first wave of ads and continuously optimized the campaigns based on the results.
Testing and scaling
We identified the most effective combination of creatives, targeting and placements to maximize ROI.
Results achieved
What it gave the client
Systematic preparation, a clear strategy and constant optimization ensured effective client acquisition in the competitive premium construction niche. Regular feedback from the client allowed us to adapt the campaigns quickly and achieve measurable results.
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