🔒 NDA · GMB case
Dentistry in Lviv (B): a plateau at 1,166 actions
The “before our work” baseline. The profile is strong by default (200+ actions/mo), but the content went quiet — a gentle decline across the whole curve.
📍 Regional capital · western Ukraine
A dental clinic in Lviv (client B)
Category: Dental clinicPeriod: Apr–Sep 2026Status: NDA
GMB metrics · 6 months
Insights data: Apr–Sep 2026
1,166
Profile actions
over 6 months
~194
Monthly average
actions/mo
~250
Peak
peak in June
~230
Start
start in April
÷1.8
Trend
Apr → Sep
~130
Low
September
Screenshot from Insights
Performance → Overview
Performance → Overview. Period: Apr–Sep 2026 (6 months). Identifying elements (name, address, domain, logo) removed in line with the NDA.
Dynamics
What the trend shows
- April: ~230 — a strong start.
- June: ~250 — a short peak.
- July–August: 200 → 160 — a gentle decline.
- September: 130 — the low.
- The dip isn’t critical, but the trend is negative. There’s potential to get back to 230+ through content.
GMB categories
What the profile captures in search
Primary: Dental clinic. Plus secondary categories for specific search clusters.
DentistOrthodontistOral surgeonEndodontistPediatric dentistImplantsWhitening
What works as a system
What’s in progress now
- Reactivating the content plan (a post every 2 days).
- Working with 200+ reviews (the base is already 5.0★; it needs converting into actions).
- The chat button — activation for quick contact.
- Goal: back to 230+ actions/mo within 3 months.
The takeaway from this case
GMB is systematic work, not a one-off setup
The “before our work” baseline. The profile is strong by default (200+ actions/mo), but the content went quiet — a gentle decline across the whole curve.