How Facebook targeting brought a design studio 121 potential clients in 1.5 months
121 potential clients in 1.5 months on Facebook
Key project metrics
Who the client is
A renovation and interior design studio. The company provides full-scope renovation and interior design services for its clients.
What the client needed
Attract quality clients for renovation and interior design services through Facebook. Find the best acquisition approaches in a specific niche with a long decision cycle.
What we did
Testing campaign objectives
We tested two key objectives, “Lead generation” and “Quiz conversions,” to determine the most effective approach.
Creating and optimizing quizzes
We developed several quiz variants with different visuals in Ukrainian and Russian for maximum reach.
Scaling the best variant
The best-performing variant was scaled to deliver a steady flow of quality inquiries.
Results achieved
What it gave the client
Despite the specifics of the niche and the long decision cycle, methodical testing of different campaign objectives, creatives and languages delivered a steady flow of quality inquiries at an acceptable cost.
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