A 517% ROAS and consistent lead quality for Starlink sales
A 517% ROAS and quality leads for Starlink sales
Key project metrics
Who the client is
The client operates in the Starlink sales niche. Our task was to optimize the ad campaigns to lower the cost per lead without losing request quality and to significantly increase conversions into sales.
What the client needed
Lower the cost per lead without losing quality. Increase the number of sales through advertising. Test different acquisition formats: website, forms, messages, calls. Build a stable, scalable campaign structure.
What we did
Audit and problem identification
We found duplicate purchases on the site that were distorting the data in the ad account. We handed a technical brief to the developers and got the events displaying correctly.
Building the strategy
We ran a deep analysis of the market, the competitive environment and the target audiences. We formed a strategy for fast hypothesis testing and subsequent scaling.
Systematic campaign testing
We tested ad campaigns with different objectives: calls, messages, leads via the website. We regularly optimized the creatives and offers (video, static banners, UGC content).
Restructuring
We refocused the campaigns from lead generation to purchase optimization. We actively introduced Lookalike audiences and remarketing campaigns for the warm audience.
Continuous optimization
We analyzed CPL, conversions into sales and inquiry quality daily. We shifted the focus from the number of leads to their quality and purchase potential.
Results achieved
What it gave the client
Over more than two years of work we achieved a stable 517% ROAS while maintaining lead quality. Every dollar invested in advertising brought $6.34 in revenue, confirming the effectiveness of the strategy we built and of continuous optimization.
Screenshots and creatives
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