+306K subscribers for a medical YouTube channel
306K new subscribers for a medical YouTube channel in 6 months
Key project metrics
Who the client is
A rehabilitation medicine center with a YouTube channel about health. When it approached us the channel had about 170 thousand subscribers and was already collecting a significant number of views.
What the client needed
Increase the number of views and subscribers on the YouTube channel without changing the content format. Add new tools for organic and paid promotion.
What we did
Redesign and optimization
We developed a new channel design concept, optimized the descriptions and titles of old videos, and adjusted the content strategy.
Community work
We developed a strategy for interacting with the channel’s audience to raise engagement.
YouTube Shorts and live
We launched the new YouTube Shorts format and live streaming for organic channel promotion.
Paid Discovery advertising
We launched Video Ads in the Discovery format (search, suggested videos, the mobile app home page), promoting the most popular videos with a closed link.
Expanding the targeting
We expanded the target audience and added new segments for targeted advertising on YouTube.
Results achieved
What it gave the client
In 6 months of work the channel grew by 306 thousand subscribers and received over 14 million views. The key role was played by YouTube Shorts and a combined strategy of organic and paid promotion, which attracted a new audience without hurting the channel’s analytics.
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