$11,911 and 228 donations for the Repower charity project (rehabilitation of military medics)
228 donations for the rehabilitation of military medics
Key project metrics
Who the client is
The Repower charity project is dedicated to the rehabilitation of military medics. The project is based in Sweden and engages an audience both from Europe and from Ukraine.
What the client needed
Increase the number of donations and attract additional investment for the military medic rehabilitation project on a limited ad budget.
What we did
Marketing strategy
We developed a comprehensive strategy with a creative approach, audience analysis and analytics. We ran a detailed market and competitor analysis to determine the most effective communication approaches.
Developing the creatives
We created static banners, videos and talking-head videos for the ad campaigns.
Testing audiences
Systematic testing of different audience segments by age, geography and interests to identify the most productive combinations of creatives and audiences.
Budget optimization
Switching off ineffective combinations and concentrating resources on the best-performing solutions to maximize conversions into donations.
Scaling the campaigns
Keeping and expanding the most effective ad groups. Launching seasonal campaigns for the New Year holidays and special events such as the “Charity Dinner.”
Results achieved
What it gave the client
Thanks to systematic audience testing, creative optimization and strategic scaling, we successfully attracted 228 donations totaling $11,911, which delivered a 218% return on ad spend and gave the project the resources it needed for its rehabilitation work.
Screenshots and creatives
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