Igor Kirilenko — music producer
Igor Kirilenko gained targeted subscribers at $0.65 each through chatbots
Key project metrics
Who the client is
A music producer in the info-business niche who was launching his project and developing a course for his target audience.
What the client needed
Attract targeted subscribers ready to buy the course at a maximum cost of $1 per subscriber. Test different creatives and acquisition schemes on separate audiences.
What we did
Developed the launch strategy
We defined the audience acquisition approach and prepared a brief for shooting talking-head creatives.
Prepared the creatives
We tested 2 dynamic creatives and 6 talking-head creatives. The vast majority showed good results.
Launched through several channels
We ran traffic simultaneously through ads and boosted posts to test the creatives on several audiences.
Built a chatbot funnel
We drove traffic to a page with a chatbot that provided 3 free lessons on subscription, then redirected to Telegram.
Scaled through multiple campaigns
Instead of raising one campaign’s budget, we ran several in parallel to avoid a drop in results.
Results achieved
What it gave the client
The combination of talking-head creatives, chatbots and diversified campaigns attracted the target audience at 35% below the maximum acceptable cost, preparing it to buy the course.
Screenshots and creatives
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