🔒 NDA · GMB case
A restaurant in the center of Lutsk: how GMB grew ×4 in 6 months
A restaurant with an open kitchen and a banquet hall. In 6 months — ×4 growth in GMB profile actions. We show it as an example of systematic work with local search in HoReCa.
📍 Regional capital · western Ukraine
A restaurant in Lutsk
↑ ×4 growth
Category: RestaurantPeriod: Apr–Sep 2026Status: NDA
GMB metrics · 6 months
Insights data: Apr–Sep 2026
1,014
Profile actions
over 6 months
~169
Monthly average
actions/mo
~380
Peak
peak in August
~90
Start
start in April
×4
Trend
Apr → Aug
—
Low
no dips
Screenshot from Insights
Performance → Overview
Performance → Overview. Period: Apr–Sep 2026 (6 months). Identifying elements (name, address, domain, logo) removed in line with the NDA.
Dynamics
What the trend shows
- April: a start at ~90 actions — a low base.
- May–June: gentle growth to 150.
- July–August: the active phase — 250 → 380 actions.
- September: partial data (the month isn’t closed).
GMB categories
What the profile captures in search
Primary: Restaurant. Plus secondary categories for specific search clusters.
Ukrainian restaurantEuropean cuisineSummer terraceBanquet hallFood deliveryCateringVegan dishes
What works as a system
What’s been done
- Active posts from the owner: promotions, dishes of the week, the seasonal menu.
- Category optimization — the primary “Restaurant” + secondary ones (terrace, banquets, delivery).
- Connecting the GMB menu — Google shows the dishes in the search card.
- Review work — a 100% reply rate, with the names of the chef/waiters.
- Regular additions of dish and dining room photos.
The takeaway from this case
GMB is systematic work, not a one-off setup
A restaurant with an open kitchen and a banquet hall. In 6 months — ×4 growth in GMB profile actions. We show it as an example of systematic work with local search in HoReCa.