1,576 requests at $6.14 each. Niche: agricultural machinery sales
1,576 quality requests for agricultural machinery at a minimal cost
Key project metrics
Who the client is
The company operates in the agricultural machinery sales niche across Ukraine. It specializes in attracting quality potential buyers to sell its machinery.
What the client needed
Get quality requests for agricultural machinery sales at an optimal cost per request and with high potential for converting into sales.
What we did
Strategy development and segmentation
We developed a project launch strategy with detailed segmentation of the target audience.
Creating the creatives
We prepared creatives in static, video and motion formats for testing.
Testing audiences and formats
We tested every possible audience variant and creative format to identify the most effective ones.
Choosing the best acquisition channels
We tried different lead acquisition options: the website, a quiz and native lead forms. The website turned out to deliver the best quality.
Optimizing the ad campaigns
We carried out comprehensive optimization of the ad campaigns based on the test results.
Results achieved
What it gave the client
Over 11 months of work we reached an optimal cost per request of $6.14 while maintaining sufficient lead quality. Motion and talking-head videos showed the best results among the creatives, and audiences of farmers aged 30-54 with LAL targeting showed the highest conversion.
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