ROAS X2.75 for a panel and cement manufacturer
ROAS X2.75 for a building materials manufacturer in Moldova
Key project metrics
Who the client is
A plant in Moldova specializing in the production of sandwich panels and construction cement. The goal was to attract local distributors in Chisinau and the surrounding areas.
What the client needed
Set up Facebook and Instagram advertising to attract distributors. Find the most effective ad delivery method and scale the results.
What we did
Marketing audit and analysis
We ran an audit to determine the best strategy and analyzed competitors on the market.
Testing delivery methods
We tested 3 different advertising methods to determine the most effective approach.
Strategy and creatives
We developed a comprehensive paid media solution, a clear offer for distributors, and effective creatives and copy.
Campaign setup
We built an advertising system focused on scaling and set up Facebook and Instagram campaigns with remarketing.
Funnel optimization
We updated the Customer Journey Map and created and automated the marketing funnels to raise conversions.
Management and optimization
We handled analytics and reporting and continuously optimized the budget, costs and conversion rates.
Results achieved
What it gave the client
We effectively covered the entire market of Chisinau and the surrounding areas. The campaign’s performance was so high that the client proposed taking on an additional project.
Screenshots and creatives
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