A financial literacy course with an auto-webinar funnel
YouTube advertising for a financial literacy course through an auto-webinar
Key project metrics
Who the client is
The client was launching a financial literacy course through an auto-webinar funnel. He had previous Facebook advertising experience with stable results, but the YouTube campaigns weren’t delivering the expected results.
What the client needed
Reach a cost per conversion of $2 and attract 2,500 conversions on YouTube. Get a profitable funnel with a return of at least 201%.
What we did
Analysis and diagnosis
We identified the problems: wrongly chosen campaign objectives, outdated audiences, non-converting creatives. We developed a detailed media plan with a forecast return of 201%.
Launch preparation
We segmented the target audience, defined the key messages and approved the strategy with the client. We created the video ad creatives.
Funnel optimization
We changed the webinar topic, the registration bonuses and the landing page because of the low lead response on YouTube compared with Facebook.
Campaign optimization
We refined the creatives and ad campaigns based on real data from the first month.
Scaling
In the second month we formed new working combinations, scaled the successful campaigns and improved the return.
Results achieved
What it gave the client
In 2 months we turned an unprofitable YouTube campaign into a consistently working funnel with a 304% return. We reached a cost per conversion of $1.6 and attracted 3,126 conversions, exceeding the planned result.
Screenshots and creatives
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