🔒 NDA · GMB case
A private school in Rivne: a seasonal GMB peaking before September 1
A private gymnasium with an international program. A seasonal GMB profile that peaks before September 1 — and ×3.5 growth in actions over 6 months.
📍 Regional capital · western Ukraine
A private school with an international program
↑ ×3.5 growth
Category: International schoolPeriod: Apr–Sep 2026Status: NDA
GMB metrics · 6 months
Insights data: Apr–Sep 2026
1,311
Profile actions
over 6 months
~218
Monthly average
actions/mo
~380
Peak
peak in August
~110
Start
start in April
×3.5
Trend
Apr → Aug
—
Low
a seasonal profile
Screenshot from Insights
Performance → Overview
Performance → Overview. Period: Apr–Sep 2026 (6 months). Identifying elements (name, address, domain, logo) removed in line with the NDA.
Dynamics
What the trend shows
- April: ~110 actions — the low season.
- May: a doubling to 200.
- June–July: 190 → 300 — families plan the school year.
- August: a peak of ~380 — parents’ final decisions before September 1.
- September: a natural decline — the season closes.
GMB categories
What the profile captures in search
Primary: International school. Plus secondary categories for specific search clusters.
Private schoolPrimary schoolGymnasiumKindergartenEducation centerSummer camp
What works as a system
What’s been done
- Linking Google Analytics — GMB traffic measured down to specific site pages.
- Categories: “International school,” “Private school,” “Primary school,” “Gymnasium.”
- Posts: stories about teaching methods, videos from lessons, open days.
- Photo material: interiors, equipment, learning spaces.
- Replies to every parent review — with the names of the class teachers.
The takeaway from this case
GMB is systematic work, not a one-off setup
A private gymnasium with an international program. A seasonal GMB profile that peaks before September 1 — and ×3.5 growth in actions over 6 months.