A 12x ROAS on TikTok with a $7,000 ad budget
A 12x ROAS on TikTok for $7,000 of ad budget
Key project metrics
Who the client is
Sabio is an online coding bootcamp based in Los Angeles. The company specializes in training programmers through intensive courses. It actively develops organic content on TikTok.
What the client needed
Diversify the paid social channels and increase the number of qualified applications on the website. The main KPI is cost per application (CPA).
What we did
Testing target audiences
We targeted users aged 18–30 with interests in gaming, music, culture/education and technology. Gaming and technology showed the best results.
Creating viral creatives
We used popular TikTok trends with text overlays highlighting Sabio’s value propositions. The most successful ads were based on the company’s organic content.
Campaign type optimization
We tested conversion optimization and traffic optimization. The conversion-optimized campaigns showed significantly better results on quality.
Day-parting the ad schedule
We changed the ad schedule to 12:00 to midnight, when the audience was more active. That cut CPA by 33%.
Gradual budget increases
We started with small budgets to test effectiveness and gradually increased spend over three months.
Lead quality control
We worked closely with the Sabio team to track info session attendance and program enrollment in order to assess applicant quality.
Results achieved
What it gave the client
TikTok proved the most profitable channel for Sabio among all paid platforms, generating a 12x ROAS thanks to the right combination of target audience, viral creative and campaign optimization. Success on the platform depends on a deep understanding of the audience and the quality of the content.
Screenshots and creatives
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