Magic of the Morning (Rise)
A business club: leads from entrepreneurs below the KPI
Key project metrics
Who the client is
A business club that attracts entrepreneurs to join the club and attend its events. Geography: Ukraine and Poland.
What the client needed
Get targeted leads from entrepreneurs for club membership and events at a KPI of no more than $5 per lead.
What we did
Developed the launch strategy
We prepared creatives for different cities (static and dynamic) and adapted the communication to each country and individual city.
Launched the campaigns in stages
We started with club membership offers, then moved on to individual events.
Optimized the campaign structure
We initially used ABO by region, but when the cost per lead rose to $6-7, we split each city into separate campaigns using a 1-1-5 scheme (2 campaigns per city: a broad audience and an interest-based one).
Lowered the acquisition cost
The new approach brought the cost per lead back within the KPI for both markets.
Results achieved
What it gave the client
Restructuring the campaigns from general regional ones to city-specific ones brought the acquisition cost back within the KPI on both markets. The client received 2,151 leads at an optimal price.
Screenshots and creatives
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