Full-service promotion of a children's camp in Spain: half a million dollars in 4 months

Results

Key project metrics

509 360 $

revenue in 4 months

5.82×

ROMI at the peak

446

deals closed

Client

Who the client is

A premium children’s camp located in Spain with an international audience. After a rebrand the company faced scaling challenges: disconnected teams, chaotic marketing and no analytics. The business needed systematic organization for a stable cash flow.

Challenge

What the client needed

Align marketing and sales into a single managed system, ensure a stable cash flow, free up the owners’ time, get transparent analytics at every funnel stage and take the business past break-even.

Solution

What we did

01

Audit and structure

We ran a deep audit of marketing and sales and identified the points of loss. We separated functions, introduced a UTM system, and built end-to-end analytics and payback dashboards by country.

02

Full-funnel marketing

We ran JTBD research and created 3 auto-webinar funnels. We launched YouTube Ads and TikTok Ads and rebuilt Meta Ads around SQLs. We developed lead magnets and expert articles and completely repackaged Instagram.

03

Organic channels

We brought TikTok and YouTube into play as organic channels, engaged micro-bloggers, and prepared a content plan: 2 Reels + 1 carousel daily with interactive elements.

04

Reformatting sales

We reformatted the department: partial rotations, new areas of responsibility, updated incentives. We launched automatic reporting and created a management dashboard with plans, dynamics and sources.

05

CRM and analytics

We unified the CRM fields and set up data transfer for retargeting and lookalikes. We introduced end-to-end analytics: Ads → CRM → GA4 → Ads with automated reporting.

06

Offers and programs

We created new offers with a partner and referral system and introduced seasonal communication: FOMO pushes and the “autumn–winter–spring–summer 2026” program.

Result

Results achieved

467 300 €

total revenue in 4 months

1 239 €

average ticket (up 27%)

5.2%

CR from SQL in July

5.82×

ROMI at the peak

195,89 €

CAC in July

40–50

SQLs a week

Outcome

What it gave the client

We aligned marketing and sales into a single system with transparent analytics at every stage. We ensured a stable cash flow, freed up the owners’ time, took the business past break-even and laid the foundation for scaling.

Materials