Cleaning company
A cleaning company scaled conversions by 970% in 4 months
Key project metrics
Who the client is
A cleaning company with a range of services: apartment, house and office cleaning, and post-construction cleaning. It operates in three cities — Lviv, Kyiv and Odesa. It had steady organic traffic but needed fast scaling through paid channels.
What the client needed
The client was looking for fast acquisition of the target audience through Google Ads, a lower cost per lead (CPA) and more requests within the approved budget.
What we did
Bidding strategy optimization
We switched from the “Maximize clicks” strategy to “Maximize conversions” so the system focused on quality leads rather than just traffic.
Geotargeting by presence
We set the ads to show only to users physically located in the target cities, excluding those merely interested in those locations.
Launching Performance Max
We connected Performance Max to cover all Google platforms (YouTube, Gmail, Discover) using competitor audience signals.
Segmentation by service and city
We split the campaigns by individual service and city, starting with Lviv and gradually scaling to Kyiv and Odesa.
Creatives and promotions
We developed individual creatives for the different services, added promotional offers for Performance Max and worked with Google Merchant Promotions.
Results achieved
What it gave the client
Over 8 months of active work the client achieved exponential conversion growth with a significant drop in cost per lead. Moving to Performance Max and optimizing the geotargeting allowed the company to scale across three cities with highly profitable advertising.
Screenshots and creatives
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