🔒 NDA · GMB case
Dentistry in Lviv (A): a decline after the July peak
A dental clinic with a peak in July and a sharp fall afterwards. The “before our work” baseline — the typical signal of content coming to a halt.
📍 Regional capital · western Ukraine
A dental clinic in Lviv (client A)
↓ decline after July
Category: Dental clinicPeriod: Apr–Sep 2026Status: NDA
GMB metrics · 6 months
Insights data: Apr–Sep 2026
436
Profile actions
over 6 months
~73
Monthly average
actions/mo
~110
Peak
peak in July
~60
Start
start in April
×1.8
Trend
Apr → Jul (before the dip)
~30
Low
September
Screenshot from Insights
Performance → Overview
Performance → Overview. Period: Apr–Sep 2026 (6 months). Identifying elements (name, address, domain, logo) removed in line with the NDA.
Dynamics
What the trend shows — signs of neglect
- April–June: gentle growth 60 → 90.
- July: a peak of ~110 — something was working here.
- August: a sharp fall to 45.
- September: the low, ~30.
- The pattern points to publishing being stopped, or changes that broke the profile.
GMB categories
What the profile captures in search
Primary: Dental clinic. Plus secondary categories for specific search clusters.
DentistOrthodontistOral surgeonEndodontistPediatric dentistImplantsDental X-ray
What works as a system
What’s in progress now
- Diagnosing the cause of the dip — a month-by-month analysis.
- Restoring regular publishing (a post every 2-3 days).
- Refining the categories around the key services.
- The plan: the July peak as the benchmark to get back to.
The takeaway from this case
GMB is systematic work, not a one-off setup
A dental clinic with a peak in July and a sharp fall afterwards. The “before our work” baseline — the typical signal of content coming to a halt.