F.Zone Clinic
5,250 bookings through strategic marketing for an aesthetic medicine clinic
Key project metrics
Who the client is
F.Zone Clinic is an aesthetic medicine clinic specializing in cosmetic procedures. The client needed a systematic approach to attracting new clients and optimizing ad spend for maximum profitability.
What the client needed
Build a stable, scalable system for attracting new clients, optimize the ad campaigns for the most profitable procedures, and form a loyal brand audience for long-term growth.
What we did
Developing the marketing strategy
We developed the strategy from scratch: approved the project launch concept, formed the ad campaign structure and defined the key KPIs for monitoring effectiveness.
Segmentation by procedure
We created separate campaigns for each procedure, which made it possible to identify the most profitable areas and optimize budget distribution.
Testing creatives and offers
We tested different visual formats and calls to action, singled out the best-returning creatives and scaled them. We worked with the audience’s pains and objections.
Building a loyal audience
We grew the number of followers to build trust in the brand and consistent conversion into paying clients.
Results achieved
What it gave the client
The strategic approach to marketing turned advertising into a tool for sustainable growth. The clinic received 5,250 targeted bookings, built a loyal audience and gained the ability to plan the doctors’ workload and forecast profit reliably.
Screenshots and creatives
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