Future Kicks NFT at a cost per sale (CPS) of $25.69 / CPC $0.83
An NFT startup attracted 800+ Discord members in 15 days
Key project metrics
Who the client is
Future Kicks is an NFT startup from Estonia that creates unique NFTs paired with physical sneakers. Customers who buy an NFT receive the matching pair of shoes. It was the team’s first product launch, with no previous sales.
What the client needed
Reach the maximum target audience and turn it into an active Discord community that engages 24/7 and is ready to buy the product. Build marketing from scratch through Facebook and TikTok advertising.
What we did
Audit and strategy
We audited the project, defined the target audience, analyzed competitors and calculated the unit economics. We chose the markets based on data and experience to hit the KPIs.
Customer Journey optimization
We updated the Customer Journey Map to raise site conversion. We introduced two redirect channels: to Discord and via email collection in a pop-up.
Communication Strategy
We developed a 6-stage communication strategy: Early Birds, Release Announcement, Value Demonstration, Upcoming Release Reminder, Release Countdown, Sales Launch.
A/B testing hypotheses
We compiled a list of hypotheses and ran them one by one through A/B testing, collecting and analyzing data for decision-making.
Facebook and TikTok advertising
We moved the plan into Facebook Ads Manager and launched campaigns on both platforms simultaneously to deploy the budget quickly.
Targeting optimization
We rebuilt the targeting campaigns during testing to increase the client’s LTV and Retention Rate.
Results achieved
What it gave the client
In 15 days the team attracted over 800 relevant members to the Discord community, although the project wasn’t fully launched because of organizational issues and an overestimated hypothesis about conversion from Discord. Practice showed that gradual community development with systematic engagement is more effective than a large-scale launch on a tight timeline.
Screenshots and creatives
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